Do you use social media proactively? Do you listen for mentions of key staff and your organization’s name and programs on social media? Do you have the tools to respond if the mentions are unfavorable? This webinar is designed to help you understand the concept of “proactive reputation management” (often called “brand management”) and how to use it to your organization’s advantage. During the webinar, we’ll discuss:

• Benefits of monitoring your organization’s reputation online
• Free and low-cost listening tool so you never miss another mention
• Strategies to attract new fans and stakeholders from proactive reputation management and online listening
• Real-life examples of organizations that have received negative online publicity and what they’ve done to turn that around
• How to respond to negative online mentions

Takeaways:
1. Knowledge of free and low-cost listening tools
2. How to set up “listening posts” for your organization
3. Know best practices in responding to negative online mentions, and how to be prepared to implement them if necessary
4. Learn how to use proactive reputation management to attract new stakeholders

Part of the Wednesday Webinar series for nonprofit staff and board development. Offering strategy, planning, organizational development, branding, marketing, executive search, finance, fundraising, operations, and more.

Debra Askanase is the founder of Community Organizer 2.0, a social media consulting firm to businesses and nonprofit organizations. Before founding Community Organizer 2.0, Debra worked for 20 years in nonprofit organizations in many positions, among them executive director, program director, fundraiser, and community organizer. She has a B.A. from Emory University and a M.B.A. in International Business from Bar Ilan University. Her professional blog, www.communityorganizer20.com, offers advice, strategies and opinions about using social media in the nonprofit sector. Debra can be also be found chatting away on Twitter @askdebra.